OUR STORY

The brotherhood started back in the summer 2014 when Joe invited Gunnar out to Minnesota to run a goalies-only clinic with 100+ goalies.

 

The two bonded over their passions for helping others unleash their talents which quickly expanded the footprint of goalie clinics across the country. 

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It was in 2017-2018 that families started requesting drills and virtual coaching. These demands sparked an idea to build a training app specific for goalies that would have unique drills but that could also use technology to track & record shot placement. Now these were before the days before YouTube really took off.  

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In early 2019; a passion project was birthed. A new way for lacrosse parents, goalies, and coaches to identify a goalie's weaknesses and give them tools to improve. Crease Pro was experiencing small, yet positive growth in downloads from goalies across the country as the company ramped its content creation. 

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However, in March 2020; the world was put on pause which put the company on ice. No more coaching. No more competition, meant no more need for ball-tracking technology.

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About 6-9 months into COVID; something miraculous happen. Players started reaching out, asking for at home workouts and virtual zoom sessions. The wheels starting spinning.. The two challenged each other to go "ALL-IN" and build "365 day digital coach in an athlete's pocket."

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Joe and Gunnar went after some of the most credible experts at each position to build out a programmatic approach to training; that not only gave athletes a specific routine BUT that was customed to an athlete's environment, equipment, skill, age, and gender. Assigning reps, sets, and a specific flow from start to finish. 

 

Greg Gurenlian to lead the faceoff programming, Taylor Cummings to lead all of the women's programming, and Jay Dyer to build the fitness training; were among the first to join the Crease Pro team. Fast forward through 2021; Crease Pro teamed up with Connor Kelly, BJ Grill and Tee Jones (The Speed System) to build an all-in-one platform for on & off field training. 

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In 2022, Joe; a former college coach, identified the need to evolve the company's go-to-market strategy to target coaches at the high school, high school club, and universities level versus marketing an app solely for players to download.  The team offered a 6-month pilot to 12 programs ranging from youth to Division 2. This was the best thing that could happen for Crease Pro! 

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So many "problematic" issues found and uses cases that could be solved for at the team level. 

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Things like... 

1.  How can we increase player engagement outside of practice?

2. Hold players more accountable to activity? 

3. Track mood and give athletes a way to improve their physical, mental & emotional health?

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Heading into the back half of 2024, Crease is now working with 40+ organizations across the country, over 2,500+ athletes on the platform, and has an exclusive training partnership with the MCLA. 

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There is so much work still to be done to support athletes and coaches 

• Create Goals,

• Track Performance,

• Deliver high quality training, and

• Improve engagement, satisfaction & culture of a program.